The breakthrough of ceiling fan Market

Last issue of "good day is over! Fan lamp market begins to shuffle "caused widespread concern in the industry, many readers also issued an appeal:" keep your bottom line, will eventually win the market! " So, under the various problems caused by the explosion in the number of fan lamp enterprises, where should fan lamp enterprises go in the future? Where is the breakthrough?
Find the breakthrough point and stand out the encirclement
Fan lamp market is very big, as long as you find your breakthrough point, your own customer group, high and low end can do a good job, break through from the current predicament.
Technological breakthrough
As a functional product, technical breakthrough can be described as the best breakthrough point of fan lamp. Liu Dongbei believes that the technological innovation opportunity of fan lamp must be in intelligence and energy saving. Energy saving mainly depends on the motor. On the basis of meeting the requirements, 30 W, 18 W and 12 W can be used. If the parameters are matched well, the 12 W motor can achieve the effect of 15 W, which saves materials and saves energy. Naturally, it has great advantages.
In addition, the change of fan structure is also an opportunity point. For example, Fengyun has a patented product, which changes the direction of the wind. There is no wind in the middle, but there is wind nearby. Many old people don't like the wind blowing the dishes cool. With this product, the dishes don't blow cold, and the people are cool. It's very popular in the market.
Yang Gang said that Stephen has also realized the importance of intelligence, and introduced tmall Genie and Ali intelligence, realizing that a remote control or a tmall Genie can control all the lights in the room. With the new products adapted to the living room, dining room and bedroom, Stephen's intelligent fan light system for the whole house, which is the first in the whole industry, is well received by customers.
Service breakthrough
Good service brings good reputation, good reputation brings good sales, the importance of service is self-evident, in the increasingly competitive field of fan lamp, using service to break through the market is also a powerful weapon.
Hao Yaohua said that the service is mainly aimed at market service, training, customer support and assistance, guiding customers to establish a network and helping them plan and implement regional promotion activities. In August, Youjia will invite agents from all over the country to come to Huayi stores for training.
In addition, after-sales service is also an important means to enhance the brand and performance of enterprises. Due to the need for several aspects of technology, the fan lamp needs to be coordinated, which inevitably leads to various after-sales problems. Fortunately, with the technological progress of the industry, the products have been highly integrated and modular, which can replace and repair the defective products like computers, and can effectively build the after-sales channel of manufacturers, merchants and consumers.
Stephen pays great attention to customer service as well as customer service. Yang Gang said that the light is not an aircraft cannon, everyone can do it, what we fight for is service. Stephen has always insisted on being a channel rather than a retail investor, because the fan lamp is a circulating product, so it must have a large amount of goods and a large inventory to have a quick response ability. However, for dealers, if there is no inventory, they can't respond quickly, and if there is no spot, they can't seize the market. But when we do inventory, we have to worry that the products will not be sold. This problem is like chicken or egg first. Therefore, few customers are willing to agent fan lamp. Stephen only set up one operation center in each province to fully guarantee his interests. Yang Gang also went to work with them from time to time to develop subordinate customers, give them all kinds of support, and impress customers with services.
In terms of consumer and subordinate customer service, Stephen first paid special attention to the location of the operation center and settled in the provincial wholesale center market. Secondly, the enterprise copies all products, services and prices to the operation center, and the enterprise still has a limit on the number of starting, but the operation center can start one and deliver goods flexibly. It also requires the operation center to make the service to the extreme, that is, the goods should be delivered on the same day, and the accessories should be delivered on the same day, so as to achieve the goal of no worries about after-sales, price, style and products. Lower level customers are willing to push, consumers are willing to buy, which naturally makes the sales of enterprises achieve a steady growth.
Using the market to realize the survival of the fittest
It is an important means for fan lamp enterprises to achieve a breakthrough to produce a large number of new products with strong design and R & D strength, and then test the popularity of new products in the market, so as to create a popular product camp.
Yang Gang said that to be an enterprise, we must understand the market demand for a long time. To be a lamp is not to be seen for ourselves. If money is invested, the lamp can not be sold, and the customer can not pull it back, which is meaningless. Therefore, he basically has half a month in the market activities every month, to understand the dealers, to understand what materials and colors consumers like.
According to these survey data, Stephen launched three new models in March, June and September every year, with 100 products each time. According to the law of 28, he determined 20 products that are easy to sell, and eliminated the others, ensuring that every model left behind can sell well. In addition, due to market differences, Stephen's hot money varies from province to province. He regularly asks the agents in each province to change their inventory and return to the factory for new best-selling products. Neither the factory nor the dealers have inventory pressure.
Channel breakthrough
In the past, the market was easy to do, but now it is not easy to do. Many enterprises are confused, but smart enterprises have begun to lay out new channels.
Liu Dongbei said that modern people have money, and consumers are willing to let design companies do it in one stop, so they have less trouble. Designers also have a sense of achievement because of customer trust. In order to meet market changes, Fengyun has set up a recessive channel promotion team, which specializes in designer channels and has achieved good results. Secondly, the organization of new retail development, online transactions, terminal services, so that customers get more revenue.
As a new new generation after 90, Huang Xiaohai is well aware of new tiktok, not only has gained good results in various platforms, but also actively preparing for intervention in video drainage such as jitter. He said that in the era of big data, we must pay attention to online channels, because the power of online channels is very strong. If we can find our own brands everywhere and sell them everywhere, it will be very easy to break through the dilemma.
Concluding remarks
Zhanshan may not be the king. Of course, the enterprises focusing on the field of fan lamp have many first mover advantages. However, with the major well-known lighting brands successively involved in the field of fan lamp and strongly promoted the fan lamp as a key category, the happy time left to professional fan lamp enterprises is not much. If the professional fan lamp enterprises can not timely adjust their business strategies, strengthen their professional advantages, and take the initiative to attack through multiple channels, their market space will only become smaller and smaller until they are eliminated.
---THANK YOU---
Editor: Huang Haojie
Wen: Shi ou
Editor in charge: Liu Rongrong
Editor: Lu Zuhui
Chief editor: Cao Lihui
Manuscript arrangement: new media center of Guzhen Lighting newspaper