Development of fan lamp in lighting industry

Hidden worries behind prosperity

Fan lamp is a cross-border product with both decoration and function, and has the advantages of energy saving, high cost performance and less space. In the era of "air conditioning disease" more and more attention by consumers, the sales volume of fan lamp is also increasing year by year.

Among the enterprises focusing on the field of fan lamp, Shakespeare and Kang Erfu are the more experienced brands in the fan lamp industry, both of which have Taiwan investment background. Youjia, Fengyun and Yongyi Yufeng are recognized as the strong brands in the industry. In addition, mingjiahui, Yuhao, Stephen, fanwang and Junma Fengchi are also excellent, and Dengye and other cutting-edge enterprises are also in the new retail market And gradually established online and offline perfect channel.

With the increasing demand for fan lamps in the domestic lighting market, many well-known lighting enterprises, such as Rex, OPP and Sanxiong Aurora, have entered the market in the face of a market valued at more than 10 billion yuan, and various "miscellaneous brands" have sprung up. According to incomplete statistics, there are now more than 2000 enterprises that display fan lamps, plus licensed and unlicensed enterprises that OEM and supply goods for online stores. ESC-315-2
Mr. Yang Gang, general manager of Stephen, is deeply touched by the increasing number of fan lamp enterprises. He told me that due to the prosperity of the market, many enterprises in the lighting industry have flocked to make fans. In addition to the well-known finished product enterprises such as OPP, Rex, top pearl, Jimei and otron, which have already entered the industry, fan lamps are sold. Whether you go to the street stores or some low-end stores, you can see the brands that make garbage lamps. Almost every household has fan lamps. These enterprises, whether they can sell or not, will hang up first when they see the prosperity of the market.
Yuhao general manager Yang Ziwei also said that now there are more than 400 fan lamp enterprises with more than 20 team members and more than 30 large-scale enterprises. However, with the rapid outbreak of fan lamp industry, a variety of problems also began to highlight.

Big channel resistance

The main channels of fan lamps are often domestic sales, export sales and OEM. In recent years, these three channels have also encountered increasing resistance. Yang Ziwei said that in recent years, the three main channels of fan lamp are full of resistance. It is difficult for domestic sales channels to collect money, but there are many after-sales channels; OEM channels have low profits, and they are often made difficult; export channels are also often subject to the risk of default of balance payment.
Liu Dongbei said that in order to do a good job in domestic sales channels, the key is to look at the people who are good. The market is good, and it's useless if they can't operate. At the same time, the difference between the north and the south in the consumption concept of fan lamps is also a big difficulty. In some places, consumers feel that if it's cold enough, they don't need wind. It's good to survive. For example, in Urumqi, Tibet, fan lamps are sold very little.

Huang Xiaohai revealed that the fan lamp has always been difficult to enter the western region. Even though the temperature in Chengdu is not low, Chongqing, Turpan or other well-known stove cities in China, the sales volume of enterprises and platforms in these places is very small.
Yang Gang said that in today's foreign trade, there is still a common problem of irregular delivery. Although customers pay a deposit, because of irregular delivery, enterprises will not move the goods, which will occupy a lot of storage and working capital. OEM is also difficult to do, now there are many cheap basic customers are not cash, but when to sell and when to pay. Therefore, Stephen is now mainly focusing on the construction of his own channels.

Article source: ancient town lighting newspaper

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Development of fan lamp in lighting industry

Hidden worries behind prosperity

Big channel resistance

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